Some Tips on How to Write Your Content …

We have written some tips to help you with content for your local business website. These tips are aimed at your business website being able to get found in search engines for your target keywords. If you choose to go your own path in how you create your content for your web pages then you should not be surprised if your search results are poor or non-existent. Please tap into our knowledge and experience so you get great results quickly. We are happy to share and want you to succeed online.

Make your copy easy to read:
  1. Use short paragraphs – four sentences max; Use short sentences – twelve words on average;
  2. Create original content and be sure not to have duplicate content on your site.
  3. Use headings, sub headings, and bold or italics to emphasise important words you want both the web visitor and Google to notice.
  4. Skip unnecessary words; Avoid jargon and gobbledygook, you just can’t beat plain english like you use in normal conversation.
  5. Use bullet points to describe features. People like to scan the page and bullet points get picked up easier.
  6. Avoid needless repetition, you are far better using synonyms of your keyword rather than repeating your keyword many times.
  7. Address your web visitors directly. Use the word you;
  8. You will need around 600 words on the page to have enough content for the page to rank in search engines.
  9. You should only use 1 target keyword per page and no more than 2 secondary keyword targets. Any more and you water down the strength of your target keyword.
  10. Make a visual impression. Images and video create interest on the page and keep your web visitor longer.

Organising your Website Navigation

Think about your page names.

Consider 2 types of Navigation Menus.
Primary Navigation: This is the content most users are interested in. This will be your main menu on the page.
Secondary Navigation: This is for content that is of secondary interest to the user. Any content that does not serve the primary goal of the website but that users might still want would go here. This is normally in the footer or in a top bar, or even in a sidebar on inner pages.

The most important thing is that we at least get your Primary Navigation, if you are unsure about the Secondary Navigation we can do this for you.

In a separate document named “Navigation Menus” List your top level menu headings (pages), and where you have a dropdown list, then tell us the Menu heading and what pages will come under that heading. You may find you have more than one dropdown, and in some cases you may not have any drop downs.

Once navigation is decided, you should check that you have a page of content for each menu item.
You should also have a specific keyword target for each page too.
Don’t get too caught up over keywords, if you have given your content some thought then we can work out your keyword targets for you.
We can organise a content writer to come up with content for your pages, but in reality no one knows your business as well as you do and it normally turns out that what the business owner writes is more than acceptable, and if needed we will tweak the wording if required.

How to Present Your Content to Us

Text Content

If you want specific fonts for your web pages then please go to https://fonts.google.com/ and select your fonts, then tell us the font name.

We accept your text content for your website pages in the following formats …

  • Word Documents
  • Text Files (as .txt or .rtf)

Please make the content for each intended web page start on a new document page and be sure to put the web page as the heading so it is very clear to us what page the content belongs to.
If you have specific images you want on the content page then state this in brackets in your content.

Image Content

We accept images in the following formats …

  • .psd (photoshop file)
  • .png (usually an image with a transparent background)
  • .jpg (standard image file)
  • .gif (this could be a static or animated image file)
  • .ai (adobe illustrator file)
  • .tiff (some graphic artists use this format)

Some image size guidelines to help you …

  • a banner (slider) that goes right across the screen should be around 2000 pixels wide. Depth of the banner (slider) varies but usually around 500 – 600 pixels.
  • a banner (slider) that is boxed and is as wide as the content page should be around 1000 – 1100 pixels wide and will vary in depth but usually around 450 – 500 pixels.
  • an image integrated into the wording on the page should be around 450 pixels wide.
  • images for a slideshow gallery should be at least 800 pixels x 600 pixels. Don’t worry about thumbnail images as we auto produce them when we load them into the gallery.

Some notes about images you supply …

  • make sure you either own the images you give us OR you have permission to use the images.
  • images straight out of your camera are best. Don’t resize them, leave them big, we will resize. Make sure you have the date stamp turned off on your camera settings.
  • name your images so it is obvious what image you are talking about in your notes.
  • don’t use Google Image Search to find images, this is dangerous and you will probably infringe copyright law.
  • if you are grabbing images from royalty free stock image websites then double check the terms and conditions of use so you don’t infringe copyright law.
  • when supplying images for banners (sliders) make sure you give us landscape images (images wider than deeper) and not portrait images (images longer than wider). It just doesn’t work putting portrait images into a landscape area.

Here are some Royalty Free Image Sites you can look for your images on, just make sure you check the rights to the images …

Video Content

To load video onto your website we really only need to know the web address where your video is, YouTube or Vimeo etc..
Try to avoid lengthy videos as you will put people off from watching it. An ideal promotional video is usually 1 – 2 minutes. An ideal information video is usually no longer than 5 minutes.